ESTABLISH EMOTIONAL CREDIBILITY™
Communication is not logical... it is bio-logical
Your reputation sets the foundation for your credibility while your origin story builds trust with your audience. Your story is your superpower and I can help you tell it authentically and effectively. Using methods based in science, together we can craft your transformational narrative. For the TED stage, the board room, or anywhere in between.
WHAT
What is emotional credibility?
Your credibility is already established - you're in front of an audience. Now you need to establish why they can trust you. Your emotional credibility shows your personal connection to the issue at hand and generates trust, loyalty, and inspires people to action. Your emotional credibility is the key to your influence.
WHY IS IT IMPORTANT?
Communications rooted in neurobiology
Communication is not logical, it's bio-logical. Anyone who thinks that logic alone is enough will never be as successful as if they understand that there is something more. Logic is necessary, but it is not sufficient. Deep communication requires emotional connection.
1. CRAFT YOUR EMOTIONAL CREDIBILITY
Crafting an emotionally resonant origin story
When you have a well-chosen, well-crafted, and well-told origin story you become immediately memorable. Your origin story will magnetize the right people to you and roll out a red carpet in front of you everywhere you share it well.
2. DELIVER YOUR EMOTIONAL CREDIBILITY
Taking responsibility for what is understood
Stop experiencing the pain of others being blind to your vision. Start experiencing the joy, fulfillment, and relief of knowing you can absolutely land your vision over there with them. Your vision is only as powerful as it is understood. You can be responsible for what they hear.
3. MODEL YOUR EMOTIONAL CREDIBILITY
The power of establishing your emotional credibility
Emotional credibility cannot be faked. It must be authentic and rooted in your actual story. Establishing your emotional credibility with others is always an act of courage and generosity and it opens the door to connection, teamwork and transformation.