Here’s How to Make Sure Your Message Really Matters

When you’re invited to present, speak, or join a meeting it’s because your opinion matters! The convention organizers or your colleagues really want to know what you think!

Yet, not everyone in the room will be as passionate about exactly what you’re passionate about. So, it’s critically important that you think about what really matters to your audience.
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Let that question guide the editing of your comments so that your communication will be crisp, clear and concise. And, above all, make it relevant, even vital, to your audience.

Today’s two minute video is about the “What Matters Most Filter.” It’s the tool to make sure you are memorable and motivating.