Identify the Right Origin Story

How do you Identify the Right Origin Story?

Sometimes people struggle because they don’t know which Origin Story is the right one to use. Here are a few points to assist with that quandary.

First off, think about the audience that you will be sharing this Origin Story with, the most. For me, it’s clients and potential clients, many of whom are engineers, scientists, biotech startup CEOs, or others who make their living with logic.

Who are the people with whom you need to be most influential? Is it your team? Investors? Potential partners? All of the above?

Once you’re clear about the audience choose your best Origin Story that would matter most to them.

In this :50 video I give you some more simple guidance on choosing that Origin Story and getting it into circulation!

How John Bates blew his TED TalkBy JOHN BATES / ABOUT AUTHOR
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